Zara swott

Clothes are produced at a competitive price with the most innovative and fashionable designs 7. Unlike other retailers they handle all their processes as well as follow Just Time system Value Chain Management 6.

European journal of operational research, 3 Something you can see on the shelves today, might not remain available the next week. There are more global markets which Zara can explore 2. Additional points related to ZARA strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work.

analisis swot zara

There are more global markets which they can explore 2. Butterworth-Heinemann: Oxford.

Zara uk swot

However, with competitive pressure rising, investing in marketing can be good for ZARA and help it increase its sales and customer base further. People want high fashion and ZARA makes it available to them created from cheaper fabric but equally attractive. India: Pearson Education India. Around the world, governments and legal agencies are regulating businesses including those in the fashion industry. Weaknesses of Zara Research and Development: Even though Zara is spending more than the average research and development expenditure within the industry, it is spending way less than a few players within the industry that have had a significant advantage as a result of their innovative products. Automation: of various stages of production has allowed the more efficient use of resources and reducing costs. Highly skilled workforce through successful training and learning programs. The three social media platforms; Facebook, Twitter and Instagram, have shown the greatest number of increase in monthly active users. This could mean that the company could have liquidity problems in the future. These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets. As mentioned earlier even though Zara is successful at integrating small companies it has its share of failure to merge firms that have different work culture. This has reduced the costs of transportation, which is beneficial for Zara as it will lower its overall costs. Something you can see on the shelves today, might not remain available the next week. Marketing strategy and competitive positioning.

You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications.

Its high level of integration and flow of communication helps bring new designs to the market in as less as 15 days.

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ZARA SWOT Analysis