In other words, the writing process matters.
Though the list stops short of labelling the authors on it as 'the best', the implication is there - these are the writers to watch, they are the defining voices of their generation. The Communist Manifesto is an example of this, at about 18, words.
When in doubt, look in the mirror.
The Four-Hour Work Week falls in this range. Or perhaps you have a large couch in front of your television? She encourages her students to start with a strong idea for their novel before they even begin writing.
What Are Pantsters? Some writers complain that deadlines loom like a guillotine and find them off-putting. You have to cater to a certain demographic, so having a clear idea about your intended audience can go a long way in shaping your book. I believed I had important things to say that the world needed to hear.
Your reader craves conflict, and yes, this applies to nonfiction readers as well. Extract a story from your journal it helps.