Media as an agent of change

By Ahsan Adil, Islamabad, Pakistan. The concrete base behind the cultivation theory states that viewers tend to have more faith in the television version of reality the more they watch television.

role of media in social change essay

The mass media has altered the minds of the general public; it has increased their knowledge, changed their political views and made them more aware. Gun violence and firearm laws bear the weight of contention in U. The media are deeply invested in covering their campaign which is the by-product of the points above.

Share this:. It was the first time I witnessed the social media realm so actively pursued in the political arena. Do we have any space remaining to accept media in other way as our very own? What is Mass Media? Moreover, the unprecedented proliferation of tools of connectivity and communication is steadily empowering the community at large as well as the individual. Latest News Technology has melded with modern society to the point that our livelihoods, particularly as professional communicators, necessitate the use of telecommunications for daily business. But they were more gossip and yellow journalism than credible news. It is the under-dogs who steal the left-overs of the vandals.

It is the under-dogs who steal the left-overs of the vandals. It was soon replaced by the television, which soon became the most efficient medium to disseminate information to the general public.

What does an agent do specially to its society or social? Electronic media and print media: Broadcasting: the term is used to broadcast radio and television. Author, Asst. Media as an Agent of Change Media as an Instrument of Control In many countries, the media is used by the government as an instrument of control and for propaganda purposes. The real question is can this agent of change lay a solid foundation for a positive socio-political culture or will it convert into yet another tool of oppression? And why is it that no one seems to have learnt any lesson from the always fatal precedents? It is quite unfortunate that this has always been happening in Kom-Kom and many are asking what exactly the problem is.

The referent or external area of the subject i. The Internet has many uses and presents both opportunities and challenges.

If media acts as an agent, we have a functional relationship with it, may be a needful relationship. The alleged inter-agency rivalry which reportedly reared its ugly head at the scene of the crime must not be allowed to vitiate the official handling of this grievous incident. They engaged their publics: The survivors, themselves, are enabling the campaign. While some were accidental, lot more were self-inflicted and patently avoidable. Media as an Agent of Change Media as an Instrument of Control In many countries, the media is used by the government as an instrument of control and for propaganda purposes. Marshall McLuhan, one of the biggest critics of media history, has floated the idea that "the medium is the message. Social Change… Now what do we mean by social change? It now makes you believe that the Facebook posts by Lady Mahfooz created the upsurge that ended the 30 years of tyranny and dictatorship in Egypt.

On Facebook alone, the organisers set 77 event listings including one in London, UK, and their social media platforms amassed hundreds-of-thousands of followers — Facebook, ,; Twitter, ,; and Instagram, 69, Of course, this does not mean to say that the media in the US is biased.

Most importantly, society is becoming more dependent on social media of the networking kind.

media and social change

Now for a needful and empowered media it is subsequently very easy to organize any form of social change as it anyway appears to be more powerful, authoritative, and maker of popular opinion.

Is there any collusion between the security operatives assigned to secure the pipelines and the vandals?

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Social Media: The Agent of Influence and Change