Invisalign case study
The concept of braces began appearing in books around Customers of Invisalign have the edge by having nearly invisible aligners, removable while eating, and hygiene of the aligners while eating and cleaning. As dentists are the main source of referrals to orthodontists, these ads also provide awareness to the dentists regarding any new development in invisalign, so that they could recommend it to their customers. Some of the reasons why orthodontists choose traditional braces over Invisalign are credibility, cost and low level of patient compliance. In fact, some of the characteristics seen as unattractive from the orthodontists would be viewed as benefits for dentists. The cost of traditional braces tends to be cheaper than Invisalign. The company is now looking for boosted sales, so it may its current plan may be affecting sales. Dentists are incentivized by volume of patients and perform non-specialized tasks that require less treatment, all opposite of the orthodontists. The orthodontist also works with the customer to maximize insurance coverage along with a payment plan to cover the cost of the treatment. This detracts from the spatial convenience of the marketing channel. There are three different channels used by Invisalign for promotion, these are: 1. We want to capture some of the potential market—the big table! Some orthodontists did not like being associated with a treatment that could fail from no doing of their own. Customer: The patient holds the beginning and end of the channel flow in the Invisalign process, looking for a service for malocclusion treatment from their orthodontist. These two facts combined create a longer supply chain this is why the entire supply chain works slowly as the order and product get routed through the various intermediaries.
This is due to the very nature of the product, since the orthodontist treatment requires dentition to be constantly observing the patient and to make corrections in advance. IV commits more resources and potential business through their call center and website to these valued doctors.
This matches brilliantly with the IV offering. In this way, IV can extend extra benefits for performing in a manner consistent with its own objectives.
There are three different channels used by Invisalign for promotion, these are: 1.
What can invisalign fix
Besides introducing Invisalign, sales force also used to train the orthodontists on case selection, pricing and how to use the Invisalign website and ClinCheck software. Dentistry is a humbling, intellectually and physically challenging specialty and several events in my life have instilled me with the qualities to face these challenges. Orthodontist: Orthodontists are the main source for the customer whether to suggest invisalign to them or not. This detracts from the spatial convenience of the marketing channel. Manufacturing Mexico : Aligners are created from the molds received. Supply-Side Gaps: Delivery Incentives: A possible gap in the delivery of the offering may stem from the basic economic incentive for orthodontists. As dentists are the main source of referrals to orthodontists, these ads also provide awareness to the dentists regarding any new development in invisalign, so that they could recommend it to their customers. Financially, Invisalign is responsible for providing monetary incentives to orthodontists that refer their business. Major motive why Invisalign are preferred over traditional braces include reduced labor and chair time, minimal training and potential to increase patient base. Words: , Paragraphs: 46, Pages: 9 Publication date: June 05, Sorry, but copying text is forbidden on this website! As, the procedures of invisalign is entirely customized fitted to each patient. Dentist: The patient visits their general dentist and if malocclusion is diagnosed, a referral is made to an orthodontist. The entire process took up to six weeks, compared to an immediate treatment with traditional braces.
The increased number of retailers dentists and orthodontists makes it easier and more likely for patients to receive treatment enhance spatial convenience. Customer: The patient holds the beginning and end of the channel flow in the Invisalign process, looking for a service for malocclusion treatment from their orthodontist.
Invisalign: The Santa Clara headquarters serves as focal point between all channel members.
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