And they supported each other. The company sells 70 PS and the cannibalization rate is 60 percent. What do you say in that case to overcome that objection?
This temporary change in consumer behavior can be described as cannibalization, though scholars do not normally use the phrase "cannibalization" to denote such a phenomenon. Print Loading And by doing them so well it ends up leading to their undoing.
Risks[ edit ] The diversion of sales from one product to another or from the same product to a different product can adversely effect the overall sales of a business. In this situation, the cannibalization rate did not negatively affect sales, but it can have a negative impact depending on several factors, including the price to make the new product and the final sales price of the new product.