Business white paper
This section is a one-paragraph summary of everything included in the white paper, including why your product or service is the best option. You can create your own illustrations using icons—they can make for some fun and quirky headers, like in this workplace tech white paper example: Your goal is to give your readers enough information to encourage them to make their own decisions.
White paper example
Many B2B white papers argue that one particular technology , product or method is superior to others for solving a specific business problem. This type is best used to get attention with new or provocative views, or cast aspersions on competitors. Again, this section should include references, citations and links. Pick a neutral background color like white or light grey. You can create your own illustrations using icons—they can make for some fun and quirky headers, like in this workplace tech white paper example: It is synonymous to the more widely used term preprint. To pick a motif for your white paper design, think of some themes reflected in your white paper. But you also want to strike a balance between being informative and entertaining. Then, you can easily apply them to your designs in a single click. Many white papers are designed for B2B business to business marketing purposes, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Instead, use photos to illustrate important concepts, to make information easier to understand, and to convey a mood. Think: what kind of flow do I want my report to have? In government[ edit ] The term white paper originated with the British government , and many point to the Churchill White Paper of as the earliest well-known example under this name.
CTAs are a great way to move people through the funnel, from your white paper to a landing page or blog post. A white paper is intended to be read before a sales decision is made. This type of white paper is best used to supplement a product launch, argue a business case, or support a technical evaluation at the bottom of the sales funnel.
White papers are designed to be used as a marketing tool before a sale, and not as a user manual or other technical document developed to provide support to the user after making a purchase. This is a one-paragraph overview of the white paper to give readers a general idea of the content in the document and entice them to read further.
Government white paper examples
White papers are intended to give readers possible solutions for a problem or challenge they are facing, so this section is intended to state the issue in a way the readers can easily relate to and feel their issues are being addressed. The white paper is used to inform and persuade the other company that a certain offering such as a product or technology is superior for solving a particular business problem or addressing a certain challenge. That mean that there will also be ample opportunities to include calls to action CTAs throughout your white paper. In government[ edit ] The term white paper originated with the British government , and many point to the Churchill White Paper of as the earliest well-known example under this name. This approach is more subtle but can still lend to a cohesive and well-thought-out white paper design. These white papers are long-form content designed to promote the products or services from a specific company. Be sure to incorporate your logo , brand color palettes and fonts into your white paper design.
Use icons to emphasize section headers in your white paper One of the primary goals of your white paper is to communicate information in an engaging way.
As a marketing tool, these papers use selected facts and logical arguments to build a case favorable to the company sponsoring the document. Think of it as a map that outlines exactly what your white paper will cover.
Check out our guide to incorporating stock photos seamlessly into your design.
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